We note that Belinda McKenzie has resigned as Director of the now-dormant and completely non-charitable Knight Foundation, and has pulled down the Knight Foundation web page.
Meanwhile, however, Sabine has built a brand new blog for herself and Belinda: McKNews, where the stated aim is ‘Creating and Promoting Positive Stories for Mainstream Media’.
Let’s ponder that for a moment: this is a new direction for Belinda and Sabine, as their implicit audience has always been the conspiritainment circuit. Clearly that’s not paying off as well as they might like—it is, after all, a bit of a niche market.
Plugging their material to the ‘mainstream media’ would mean opening up a huge new growth opportunity…if they can persuade the MSM to believe their loony ideas, that is.
That’s a big ‘if’.
Have a look at how they’ve set up their ‘About’ page on the new blog:
A few points:
- As mentioned, Belinda isn’t Director of the Knight Foundation—and that link leads to a dead page.
- Belinda seems to have found a new sidekick, one David Machin, whom she describes as ‘an accredited National Union of Journalists reporter and producer’. He appears to be a professor of semiotics in the journalism department at Cardiff University, so it’s possible he does have some actual reporting/producing skills.
- More alarmingly, it seems Mr Machin will be in charge of Belinda’s ‘new North London recording/broadcast studio’, as well as their ‘documentary programming projects’.
- Belinda is offering Mr Machin’s services to produce ‘public interest documentar(ies)’.
All of this hints at Belinda’s new direction: she’s trying to make her new venture look legit by dressing it up in an air of professionalism.
Belinda uses honeyed words: “Together, we aim to build bridges between the life and passion inherent in grassroots and those professionals who choose to make a positive difference for tomorrow’s world’.
Let’s translate: for ‘passionate grassroots’ substitute ‘lunatic fringe nutters,’ and for ‘those professionals who choose to make a positive difference for tomorrow’s world,’ substitute ‘people gullible enough (or desperate enough for copy) to buy Belinda and Sabine’s arrant nonsense and broadcast it’.
A quick look at the blog’s recent posts points in the same direction: the 5 posts published since the blog’s inception in April 2016 all feature discussion of the European Parliament and its supposed support for Belinda and Sabine’s agenda:
Why highlight the EU and European Parliament? Well, when you’re targetting the MSM, you’ll get further with these topics than you will with screaming headlines about ‘Satanic ritual abuse’ and the like. It’s more professional, more likely to cross the desk of an actual journalist (and we don’t mean Christopher Booker).
Of course, Sabine, Webmaster Extraordinaire, characteristically tries to make each heading ‘tweetable’ by including Twitter addresses—a clumsy attempt to ensure that when the post is shared to Twitter, it will be sent to the subject of the post. (We won’t get into how she’s actually limiting the audience of each post, but one of our team members assures us that this structure almost guarantees Twitter oblivion.)
The blog’s sources, too, look as though they’re intended to appeal to the MSM:
Of course, that’s only if the MSM don’t actually look too closely.
If they do, they’ll discover that 7 of the 9 ‘resource’ blogs are actually published by Sabine; one has been removed from the internet; and one is run by a psychologist who seems to believe some very peculiar things indeed. Let’s put it this way: the top article on that blog is the text of the speech the author delivered at Maggie Tuttle’s ‘Children Screaming to Be Heard’ conference last weekend.
So, while Belinda and Sabine seem all set to launch off in a different direction, we are left to hope that their new target, the MSM, sees through their pathetic efforts to ‘go mainstream’.
And hey, at least they’ve traded in the execrable Terence Ewing. That’s got to count for something, right?