The Hampstead SRA hoax v Hoaxtead Research: Who’s winning?

One of our readers emailed us the other day with an interesting question: “How do we know whether Hoaxtead Research is really having an impact on the Hampstead Satanic ritual abuse hoax? Is there any way to assess that?”

Very good question. And while we cannot answer it conclusively, we can throw out some facts, statistics, and analysis which may help to throw some light on the matter.

We decided to use Google Trends as a very rough measure of the strength of the hoax versus the term “Hoaxtead”, which most people associate with this blog.

According to Wikipedia, Google Trends is “a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages”. In other words, it measures public interest in certain search terms, and compares them with all the other billions of search terms people enter on Google each day.

To determine the effectiveness of those of us who counter the Hampstead SRA hoax, we decided to look first at interest in the hoax itself over the past year. We tried search terms such as “Hampstead cult”, “Hampstead coverup”, and “Hampstead satanic”, and found that the term which yielded the highest numbers was “Hampstead satanic”. As you can see, “Hampstead satanic” seemed to yield the strongest results, so to be as fair as possible we chose that as our first comparator.

We were interested to note that despite various attempts on the part of the Hoaxtead mobsters to broaden the geographic scope of the hoax, none of these search terms seemed to have made their way out of the UK. We used Google Trends’ “Interest by region” data, which Google defines as follows:

Sorry, Kristie Sue, Kane, Tina, and Nathan: people on your side of the pond just don’t seem interested.

And to put the above search stats into perspective, let’s compare them with Pizzagate, which created much more of a worldwide ripple on the internet:

As you can see, interest in Pizzagate peaked almost exactly one year ago, dropped off following the invasion of Comet Ping Pong by an armed gunman, and has evened out at just above zero since last spring.

The search term “Hampstead satanic”, by comparison, has remained flat, never bumping above zero. In other words, by contrast with Pizzagate, which has pretty much died out now except as an historical anomaly, the Hampstead hoax might just as well not exist.

Now, let’s turn back to the comparison between the search terms “Hampstead satanic” and “Hoaxtead” for the past year: At a glance, the two comparators don’t look terribly far apart, though it’s clear that the search term “Hampstead satanic” has bottomed out several times over the past year, once for a full week in mid-September.

Meanwhile, “Hoaxtead” has remained fairly steady, with a couple of brief drops—one in early February and one in late June. However, looking at the raw averages, it seems people have searched for the term “Hoaxtead” more often than “Hampstead satanic”. We can confirm that “Hoaxtead” is in fact the most popular search term which brings people to our blog.

Looking at the longer-range statistics reveals something even more interesting: You can see that in the two years prior to February 2015, “Hampstead satanic” did not exist. However, in early February of that year, Sabine released the videos of RD’s children, and as she predicted in her email to Henry Curteis at The Tap Blog, interest in the “Hampstead satanic” search term spiked very quickly. (Incidentally, contrary to claims by Angela Power-Disney, Tracey Morris, et al, who have claimed that the videos were released during the autumn of 2014, there was virtually no interest in the topic until Sabine released them.)

This blog began publication in early May 2015, and while early stats for “Hoaxtead” could not keep up with “Hampstead satanic”, over the next two and a half years, the blue “Hoaxtead” line has slowly but surely overtaken the red “Hampstead satanic” one.

A very British hoax

Jumping back to the “interest by region” box for “Hoaxtead” versus “Hampstead satanic” for just a moment, we see that the Hampstead hoax has remained local to the UK.

Here’s the five-year data, showing “Hoaxtead” neck and neck with “Hampstead satanic”. This reflects an averaging out of the 5-year data:And here’s the one-year data for those terms, showing that over the past year interest in “Hampstead satanic” has dropped off sharply relative to “Hoaxtead”:

Remember, unlike the graph charts which show interest over time, the “interest by region” data shows the search term with the most hits as “100”, and ranks other search terms by comparison.

So overall, it seems that public interest in the search term “Hoaxtead” has been slowly but steadily outflanking interest in “Hampstead satanic”. We’ve said before that we don’t expect that the Hampstead hoax will ever completely vanish, but it does look as though the forces of reason and rational thought have begun to prevail over those of hysteria and fantasy in this case.

Post script

Just for fun, we decided to have a look at “Hoaxtead” versus another search term: “Dearmandoeshampstead”, Kristie Sue’s harassing, defamatory blog which she claims is in the “top 50 in the world”. Here’s what we found: Oh dear.