How Charlotte Ward’s ‘conspirituality’ videos led us to Jacqui Farmer

The other day, we were talking about Charlotte Alton Ward’s much-touted “peer reviewed academic mainstream” paper, based on a term she made up out of her own little head—”conspirituality”. In fact, it was that term which helped us unravel Charlotte’s identity, back in May 2015.

At that time, Charlotte was using the name “Jacqui Farmer” to publish a vile blog called “Hampstead Research”, on which she was digging into the private lives of those accused by Ella and Abe of belonging to the “death cult” in Hampstead. It’s difficult to describe the malevolence and ugliness of that blog to anyone who hasn’t seen it. “Jacqui” would gleefully paw through people’s social media pages, looking for “evidence” of their supposed wrong-doing, and publishing her stomach-turning conclusions.

A father carrying his young daughter on his shoulders? Obviously he was planning to rape her and sell her to the cult. A teacher out with her friends on a Saturday night? Clearly, she and her mates were celebrating some Satanic holiday together, prior to sexually assaulting the children in their care. A family on holiday in a foreign country? Scouting for babies to send home via DHL, for use by the cult. OBVIOUSLY.

We’ve mentioned in the past that we believe Charlotte was hired by those who’d orchestrated the Hampstead SRA hoax, and there’s plenty of evidence to show that she deliberately dumped her somewhat-successful Conspirituality blog in November 2014, creating a new online identity for herself with an e-book titled Illuminati Party. She urged her Hamster Research blog readers to read the e-book, in an effort, we now believe, to divert attention from her previous online identity.

What the heck is ‘conspirituality’?

It’s a term invented by Charlotte, to describe what she viewed as the confluence between conspiracy theories and New Age spirituality. As she said on the Academia site, In an attempt to prove this theory, Charlotte began using Google’s keyword tool to determine how many times certain search terms appeared in searches from various countries. To document this work, she created a number of YouTube channels, most notably one called “EddytheCat7“.

The EddytheCat7 channel is now devoted to a few remaining Hamster Research videos—Charlotte removed all the “conspirituality”-related videos once she realised we’d correctly identified her.

Prior to that change, however, it looked more like this: …and so on. As regular readers may know, there was (is?) a real “Eddy the Cat”—he was David Shayler’s cat, who came with him when he went to stay with Belinda McKenzie, and remained there when he left. This was interesting to us, as it indicated that whoever owned the EddytheCat7 channel might know Belinda et al. As it happened, this channel contained several videos featuring Belinda McKenzie, and Sabine McNeill was listed as a subscriber.

Most curious of all, though, was that the channel contained several videos on the topic of “conspirituality”.

It was an unusual word, and when one of our researchers Googled it, they discovered a number of interesting links: first, another channel by the same owner: Conspiritualize, now mostly stripped bare; and a third channel titled JumpingGoat13, which still contains some videos featuring Belinda and friends. Clearly, whoever these channels belonged to was working with, or at least alongside, Belinda.

The EddytheCat7/Conspiritualize/JumpingGoat13 owner was also, it seemed, a friend of Sabine’s. In one of her blogs, Sabine McNeill linked to an Eddythecat7 video, indicating that as of 2013, she was acquainted with the video’s author. She commented, “I am fortunate to know a lady who is very sharp in analysing websites and can spot mis- and dis-information sites from any distance”.

Interestingly, in her Illuminati Party book, Charlotte mentions having lived in the home of someone who sounds an awful lot like Belinda McKenzie. We would later discover that she indeed lived there in 2012–2013, and that until quite recently, she held Belinda in very high esteem. This would certainly explain the EddytheCat7 YouTube channel name, as Eddy would have been living there at the same time Charlotte was.

Charlotte’s foray into academia

Following the trail of the word “conspirituality”, we found an academic paper entitled “The Emergence of Conspirituality”. Its authors were listed as Prof. David Voas and Charlotte Ward, and it had been published in the peer-reviewed academic journal, Journal of Contemporary Religion, Vol. 26, Issue 1, 2011.

On the Academia site, Charlotte explains how the paper came to be written:

So…pretty much anyone, then.

Charlotte who?

This is where things began to get interesting. On one of her Conspirituality videos, we discovered that the author had left her browser window open, revealing her email address: But who was Charlotte Alton? A bit of poking round online revealed that she was actually the self-same Charlotte Ward; Alton was her married name, which she used occasionally. It seems that in 1997, Charlotte had married Mr Alton, a civil servant; in her Illuminati Party book, she mentions having been married to a civil servant who, she implied, had access to a lot of people’s private information. They married in Merton, and seemed to live a fairly normal middle-class life, before Charlotte left and went to live on Catford Broadway.

Pulling it all together

We mentioned a few days ago that Hoaxtead Research started off as a number of disparate small groups, each working away on our own projects. To put the cap on our identification of Jacqui Farmer, two of those groups came together to share information.

While one group had been plugging away at the “conspirituality” angle, another had been working to unscramble the voice on “Jacqui Farmer’s” nasty Hamster Research videos.

Long-time readers will remember that most of “Jacqui’s” videos sounded as though they were being read by a particularly unpleasant Vogon with piles. The fact that “Jacqui” found it necessary to scramble her voice on her videos told us that she felt her voice might be recognisable to some listeners, but that’s all we could deduce at first.

Two of our volunteers had some experience in mixing sounds for online use, and they worked away to “unscramble” the voice on those videos, to no avail.

But then, in early May 2015, we discovered the first known Hampstead Research video, which was presented on Sabine’s blog. This video was remarkable in that the narrator’s voice was not nearly as badly scrambled as the voice in future videos narrated by “Jacqui Farmer”, and our volunteers were able to unscramble it until it nearly sounded normal. Well, sort of normal.

It was at this point that a member from the “Conspirituality” group got in touch with us, and we learned of the existence of Charlotte Ward and her YouTube channels, conspirituality, and all the rest. We made a side-by-side comparison, using one of the EddytheCat7 videos and the first known Hampstead video…and bingo!

Here’s the unscrambled first Hampstead video:

…and here’s a video from her Conspiritualize channel:

There’s no doubt these two videos were made by the same two people. The fact that they are both about Belinda McKenzie Conspiritainment Productions…well, that’s just a bonus, isn’t it?

Once we’d made the identification, we were able to present our information and lodge a report with the police, which we believe is still active. And more important, we were able to demonstrate to Charlotte Ward that we knew who she was, and that we weren’t going to let her get away with her disgusting harassment. This spelt the beginning of the end for the Hamster Research blog, which disappeared within a few months…and none too soon, in our estimation.